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Pay Per Click Promotion Blast -
Promotion Boon to Small and Medium Business OwnersDear Business Owner & Friend, You most likely clicked on a pay per click ad to get to this page. Pay per click advertising (PPC) not only works but impressively gets immediate results. Even from insignificant expenditure. It’s not a ‘go-come’ advert platform. Results can come in minutes. If you spare the less than five minutes to read through this presentation, you'd acquire one secret weapon to steadily trounce your competitors, rake up huge sales and build hefty cash reserves. We will not only reveal the compelling benefits of PPC advertising which might have eluded you so far, we'll also show you how easy and cheap it is to use it. And you will see how to plug this tool into your business, even today, to re-charge your marketing effort. As the Christmas Season approaches, there's no better time to discover how to blast off a promotional campaign that will prove a money-minting machine for you, especially if you have a good product. Getting on the same Page
Okay, we won't assume you fully understand what pay per click advertising is and how PPC works. So, a brief backgrounder would help. Your Pay Per Click ad appears online, on content web pages and in designated positions on search results pages of the major search engine services – Google, Yahoo!, MSN, etc. You see those ads all the time on web pages and search results and here are minimised image clips of text and banner ad versions, to remind you:
The pay per click advert platform, you can see, is provided by the leading search engines. Google and Yahoo! are particularly strong in this. Some online ad agencies, too. And some social networking sites like Facebook. Pay per click offers immediacy of results. When viewers are interested in your pay per click ad offer, they click to view it, which presents you a golden opportunity to work hard on immediate conversion – to get them to buy your product or take what other action you desire from your ad. Here is the most important point. Your PPC ad does not appear in any of those spaces by chance. The display system deployed by the search engine services ensures that your pay per click advert props up just when people search for the product your are advertising (in the case of search results pages) or when they access web page content that matches the subject of your advert offering. Simply put, your PPC advert comes up in the right context – when there is a hot interest in your advert offering. That's why it pulls outstanding sales results. That’s why it is contextual advertising. Sounds exciting? Wait until we've shown you how this tool can effortlessly grow your bottom-line and how easy it is to plug into your business. Major Media Have Been Hijacked by Moneyed Big Advertisers
Now, think of how much you would have wished, time and again, that you could freely promote your business using the major outdoor and electronic media options. Which business owner wouldn't jump at any opportunity to run ads on TV or billboards or even radio or to take up generous space in newspapers and magazines? The sad truth: advertising in those media isn't for shallow pockets. You need a tonne of money to get a few fleeting seconds on TV. To repeat that sufficiently as to make impact would easily drag any small or medium-sized business into bankruptcy. Which is why it's MTN, Guinness, NBC, Nestle, Nigerian Breweries, First Bank, Zain and companies in that league that regularly occupy the billboards, seize the airwaves and fill up the TV screens. Where does that leave you, the SME owner. You struggle with inadequate exposure. Your business is heavily under-promoted. If in Lagos, LASAA won't even allow you put up a small sign at your location. Your sales suffer. Your cashflow shrinks further. You struggle to stay in business. Some give up and wind up. A Life-Jacket for Your Business
You can't successfully run a business in obscurity. Yes, the odds are stacked against the SME operator in advertising and promoting your business. The risk of getting eclipsed is hightened by new regulatory controls that literally deny you room to mount even a signage to project your business. If you have been frightened by the spectre of publicity blackout for your business and products, you can breathe a deep sigh of relief. There is a viable, indeed powerful, affordable (read cheap) and 'free-for-all' promotional tool that can keep your business stongly in public glare. And pull in customers to you. Pay Per Click advertising is not under their control. It is also not in the pocket of the big money guys. Sure, they've started using it, if you have noticed - their PPC ads are running. But you, too, can afford this one, because PPC is cheap, easily controlled according to your budget and yet outstandingly effective. Which is why the big boys have been attracted. But they can't squeeze you out of this, unless you play dumb. Are you getting the clue now? If you want to drive your business forward and blast sales up, rather than shrink to death, the PPC life jacket is what your need. PPC Ads are Everywhere - Why's that So?
You must have seen them all over web pages and search results. Why are they so ubiquitous? The simple and short answer is that these ads work! Here’s why: PPC Ads are Well Targeted – They meet your potential customers when they most want what you offer. They are either searching online for it or reading up information related to it. That’s when the display system matches your ad to their interest and throws up your ad, right there in their faces. Excellent timing. Potentially, the most rewarding ad placement. PPC Ads are Cheap to Deploy – This is unarguably the cheapest ad medium, today. Any business can afford PPC ads. With Google, you easily control your spend because you can set your budget on daily or monthly basis. What’s money, you can start with as low as PPC Ads are Flexible to Control – You can choose where to place your ads - example: Punch Online, Thisday Online, depending on which publishers best suit your advert objective. You can choose geographical targets, example: just Nigeria or Nigeria and rest of Africa, or just USA, depending on where your target customers are. You choose how much you can affort to spend. And a whole lot of other choices that will make your advertising a lot easier and more effective. All this, done from a desktop! You Enjoy Free Impressions – If you choose pay per click (and not pay per impression - PPM), you don’t pay for impressions. In effect, millions of people can see your ad (you gain recognition, just like when you put up a billboard), but if they don’t click to see your detailed offer (perhaps there is no immediate interest), you pay nothing. This exclusion not only saves you a lot of money, it boosts return on advert investment (ROI) – you only pay for results! Quick to Design and Implement – Your pay per click text ads can be up and running in a few minutes. No protocol of costly agency designs or tedious graphics work. Even banners can be simple, yet effective graphics, easily knocked out. If you want to have powerful messages out quickly and with good impact, this is the medium. Low Cost – These ads are relatively peanuts in cost, when you relate them to print or electronic media ad costs. Yet, results can be far-reaching. What’s more, you can decide what you pay for clicks! Pay Per Click Ads are Tireless Robots – That’s probably the best way to describe them. They do the work of a whole sales team, without harming your pocket. Day and night, rain or shine, your ads can keep working, bringing the customers you crave. You probably get the picture now. But that's not all. Missing Out on a Vital Business Tool?
If you haven’t tried promoting your business and products with pay per click adverting, you may be missing out on a key business-building tool. Everybody out there can’t be crazy throwing these display ads into all available online display spaces. They've found something of great value in that, you must realise. And they’ve continued, because it keeps working and producing compelling results. Pay per click ads look small, ironically, but they have the mighty power to transform your business, cheaply. You can easily rev up sales with effective use of PPC. Present compelling offers, draw in the visitors, offer products/services they crave for and you’re easily smiling to the bank. Getting Started With PPC is Easy
You can start right away to pull in potential customers with pay per click advertising. We offer all the expert design and implementation work. Our Pay Per Click Advertising Management service provides the platform for you to conveniently and quickly run PPC ads and enjoy its low cost. Optimising your PPC campaigns to yield impressive performance is our responsibility. Managing the cost element to ensure the least cost for the most benefit for you, is our challenge. The overall success of your campaigns will be our preoccupation. You can be sure that we’ll deliver on the agreed campaign objective and target results. What's more, you will transparently have online access to your account to see your ad performance: impressions, clicks, CPC bids, actual costs per click, your conversion ratio, account movements, etc. Simply put, you have access to all the vital information to clearly know how you ad campaigns are running. No voodoo ad management. We come out clean with you. Begin Early for Christmas
You may think it’s far, but it isn’t. The Season is at the corner and this is the right time to crank up your promotion tools. PPC can play a major role in helping you experience a bounteous Christmas sales season. Even before that comes, it would have been working for you. And we'll do all the work for you. Take the First Step
Just one step, and its all happening for your business! You can put a call through to us, leave a message for a call-back (we pick the cost), send an email or easily pop into our office. Or just complete our online project brief. Details here:
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